Hypebeast.com is a an online blog and forum that discusses the newest trends in streetwear and art. This site targets men that appreciate nice clothes, up to date fashion, and stylish accessories. The website is headquartered in Los Angeles, California and blogs about new clothes, has an online store that sells clothes, and an online forum where people can talk the newest styles and even sell and trade clothes. The site gets about 61,000 viewers a day from 22 counties. The main language is English but the site is also translated into Japanese because it has a lot Japanese viewers who are into fashion. The purpose of this site is to inform people about the newest trends, releases, music (they have a sub-site called hypetrak.com), and sell clothes as well. They provide a place for admirers of fashion to discuss trends and sell their clothes as well in a public forum. Their revenue model is advertising from fashion companies and the online store (they buy the clothes wholesale and profit off sales). I enjoy this site as I check it everyday for all the newest trends and I recommend it to anyone who wants to keep up to date with streetwear. The only thing I can think of that would make this site better is that if it posted more stores everyday and changed it top story every few days.
Hypebeast
Streetwear is definitely more of a men's game, as there is literally no women's clothing on the entire website. Considering I really take no interest in streetwear and know few females that do, I guess they are marketing to their correct demographic.
ReplyDeleteYou should check out highsnobiety.com. I feel like you'd like it. There's a lot of really cool, edgy sites that provide insight into the latest style available.
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