Hypebeast.com

Hypebeast.com is a an online blog and forum that discusses the newest trends in streetwear and art. This site targets men that appreciate nice clothes, up to date fashion, and stylish accessories. The website is headquartered in Los Angeles, California and blogs about new clothes, has an online store that sells clothes, and an online forum where people can talk the newest styles and even sell and trade clothes. The site gets about 61,000 viewers a day from 22 counties. The main language is English but the site is also translated into Japanese because it has a lot Japanese viewers who are into fashion. The purpose of this site is to inform people about the newest trends, releases, music (they have a sub-site called hypetrak.com), and sell clothes as well. They provide a place for admirers of fashion to discuss trends and sell their clothes as well in a public forum. Their revenue model is advertising from fashion companies and the online store (they buy the clothes wholesale and profit off sales). I enjoy this site as I check it everyday for all the newest trends and I recommend it to anyone who wants to keep up to date with streetwear. The only thing I can think of that would make this site better is that if it posted more stores everyday and changed it top story every few days. 

Hypebeast

Benefits of Blogging

One of the questions we were discussing in class was the benefits of blogging for companies. Companies who blog are able to communicate with their customers directly though the internet. Blogging is an amazing marketing tool that allows companies to post about their products, updates, and any news about the company that they would like to share with the general public. If they release a product page they can see how many people viewed it and based on that help forecast sales figures on the item. Companies utilize blogging to get their word out quickly to their fans and followers and it is quite effective.

An example of a great businessman getting his word out via blogging.

Mark Cuban's Blog

Blogging is also beneficial for individual bloggers. Anyone online can start a blog and blog about anything they want and if their content is good enough and wanted they will be able to reach a large audience and monetize with the use of advertising of their page. Bloggers may want to review products, movies, music, post short stories, poems, or anything they want. If a college students blogs and his colleagues read the posts the blog may become widespread and his ideas will be shared throughout the internet.

The beauty of blogging is that regardless if you are a company, or an individual  a blog allows you to get your ideas out and communicate with others online.

One of my favorite tech blogs- TechCrunch

-Asaf